The Hows and Whys of Building a Winning Brand Strategy

Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission. That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization…

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5 Reasons Why Strong Visual Branding Is More Important Than Ever

Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…

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Menu Design in the Era of Online Ordering and Takeout Dining

There are many things you need to think about when starting a restaurant, including equipment and tools acquisition, vendor search, logistics, and location. Aside from these, the menu is also crucial to the success of any food business. After all, it carries your restaurant’s entire product line and serves as a way to showcase what…

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5 Tips for Creating High-Impact Virtual Brand Experiences

Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty.  One of the greatest problems that…

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4 Truths to Know About Brand Communication in a Post-Pandemic World

Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly.  If you are looking to keep your brand…

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3 Ways Brands Can Provide Value During Turbulent Times

As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis.  During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…

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3 Lessons From the Most Legendary Rebranding Campaigns of All Time

What do Apple, Burberry, and Volvo have in common? Aside from being known as global brands, these brands have, at one time, gone through a rebranding process. As they enjoy the fruits of their labors today, find out what lessons can be gained from their rebranding journey. If you plan to embark on the same…

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Hue Are You? Using Color Theory to Create a Brand Persona

Every time consumers interact with a brand, it presents opportunities for the company to influence the market’s perception of them. The marketer’s responsibility is to choose the best designs for visual assets to be used during these situations that will make customers want to buy their products or acquire their services. With the help of…

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A Guide to Choosing Your Business’s Best Brand Touchpoints

Establishing a brand touchpoint is an integral part of creating a brand that thrives. It is used in marketing and promotion to make sure that a company’s target market has the best experience with the brand. Whether you’re the head of the marketing department or the boss of the company, this article can help you…

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How to Boost Brand Awareness Through Employee Engagement

Employee engagement has traditionally been seen as an internal matter — one that does not concern anyone else outside the company. However,  time has shown that workers can do more for their organizations beyond putting in time at their desks. As a brand strategy agency in Dubai, we know what engaged employees can do to…

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